How to sell ice to an eskimo.

How to sell ice to an eskimo.

One would think and eskimo doesn’t need ice; what with being surrounded by it and all. Just like millennials don’t need another clever t-shirt or “Build Your Brand in 5 Days” eCourse. We’re all loaded down with stuff we don’t need or things we thought would finally be “that thing” to get us over the hump. To be honest, sometimes it seems like our generation is just over it. I know I am. We’re constantly being sold to so we’ve become jaded. What do you do as a young entrepreneur? How do you get thousands of people buying into your business without seeming like another jive salesman? ask a question The quickest way to win your target audience’s life long loyalty is to actually care about them. Show you care by asking questions. Ask them who they are, how they’re doing. Dig deep and ask them questions like what they want out of life and what their challenges are. Asking questions is not only good for your bottom line, it makes you likable. And we all know how important “likes” are when making decisions these days. be real Personality will set you apart when the marketplace seems oversaturated. Don’t be afraid to break out of the mold and let your human side show. People like to know the face, and the story, behind the brand. If it’s relevant to your market, share some of your behind-the-scenes. Let customers know that you understand their struggle by showing that you struggle too. Be relatable. Solve a problem AN eskimo might not need ice for an igloo. But if he’s stepping on...
Before you turn your side hustle into your main hustle…do this

Before you turn your side hustle into your main hustle…do this

We’re living in some uncertain times in the job market. Where corporate America was once the go-to for the young educated individual, that kind of security doesn’t exist anymore. The American dream is getting more expensive by the day and salaries are getting smaller. The average millennial can’t depend on pension plans or 401k to be there when it’s time to retire. That’s almost a good thing. Scratch that, it IS a good thing. I’ve always heard that necessity is the mother of invention. The current climate in the job market is making it easier than ever for millennials to make the decision to leave the “norm” and create their own lane. We’re seeing entrepreneurs go from start up to success in a matter of a few years. This uncertain environment is pushing more of us to strive to redefine and create our own American dream, and I, for one, love seeing it. But what if it’s not possible to just leave your corporate job and start on your own venture? Many of us have children, debts, and other obligations that make chasing dreams seem irresponsible and foolish. It’s not. There’s always more than one way to get things done. No, walking out on your job (while dropping the mic and knocking stacks of file folders off your coworkers’ desks) may not be the best step for you, but trust me, you can calculate and make your smooth exit – and still come out on top – like a boss. Before you go from employee to self employed… Decide what you want – One of the first things you...
5 Habits that guarantee success as a start up

5 Habits that guarantee success as a start up

You know how they say that being an entrepreneur “aint for everybody” ? Well, it’s not. Most people are too scared to even think about stepping out on their own. It’s a scary thing to even dream of leaving the “security” of a 9-5 and taking your life, and finances, into your own hands. While most people never dream of it, others do, get a taste and realize it wasn’t what they expected. They go running back to the work world with their tails between their legs. It’s an embarrassing pace to be in and one you can avoid by looking at entrepreneurship with an honest eye. When I first started out as an entrepreneur, I was clueless. I had the mistaken belief, like most people do, that being an entrepreneur meant I could do what I wanted when I wanted, how I wanted. Suddenly, I didn’t have a boss to answer to and all my time was mine. I could go where I wanted, stay out late, sleep in. Or so I thought. One month of overdue bills fixed that mindset quick! What entrepreneurship is really about… Focus on the options When I first took a step out on my own, I thought that being a business owner I learned that entrepreneurship is really about having options. Being a successful entrepreneur means leveraging those gifts, skills and connections to create more options for yourself. Sometimes creating those options means being more creative in the beginning. Starting a business is an investment. You may not always have the funds available to splurge on experiences just yet. Don’t focus on...